This summer the new buzz in town is the latest viral marketing campaign from ProvoCraft, the Cricut Circle. At first no one new exactly what it was and there was a lot of speculation going around: is it a new product? A new line? An event? Now that we have a lot more information about it, it’s time share with those who still don’t know what it’s going on: below you will find the official Cricut Circle FAQ, by ProvoCraft:
What Exactly is the Cricut Circle?
The CRICUT CIRCLE™ by Provo Craft is a select community of Cricut® enthusiasts. Cricut owners are the most creative, passionate, social, and fun-loving people on the planet. The Cricut Circle is our way to celebrate your enthusiasm (and ours!) for Cricut! The shape of the circle signifies inclusion, unity, kinship (think King Arthur and the round table). The goal of The Cricut Circle from Provo Craft is designed to bring this community of amazing people together to learn, share, and grow The Circle love!
What does life look like inside the Cricut Circle?
- Four exclusive cartridges a year, one each quarter, (starting with French Manor) ONLY available to The Cricut Circle members
- Special buying privileges like rebates, monthly coupons, and opportunities to buy other exclusive products for your Cricut, from friends and partners of Provo Craft
- Extra reward points and special cricut.com discounts
- A members-only bracelet with an exclusive Cricut Circle charm (get ready to be the envy of your friends)
- A special Cricut Circle Community will come together through an exclusive Cricut Circle forum on cricut.com
- Inspiration and education from exclusive Cricut Circle webinars, swarms, meet-ups, and events
- A fun Cricut Circle blog and a monthly project-inspired online magazine to fill your mind with ideas galore
Charter members will have access to information and opportunities to become a part of the decision making process of future Cricut products by participating on research panels
Why didn’t I receive an invitation?
You may have received an invitation! Please check your junk mailbox. When Provo Craft sends out an email with a large distribution list, there are instances when the email never reaches the intended recipient. The invitation to join the CRICUT CIRCLE™ was sent from email addresses in the CRICUT® Rewards database. Please verify that Cricut Rewards has your accurate email and update if necessary. Many of the emails have not yet reached their intended recipients. Please keep a look out for yours!
Why didn’t everyone get an invitation?
Invitations to registered Cricut Rewards users are still forthcoming. The Cricut Circle will continue to grow and become successful based on you, the members. We know many are champions of the Provo Craft product and we appreciate you! Provo Craft’s intention was never to exclude people—simply to invite people to the party in an organized fashion! Many of the emails have not yet reached the Cricut Rewards members. Additional invitations are forthcoming this week. Again, we apologize for any hurt feelings. Our intent is to invite people we know are Cricut fans.
Why haven’t my 800 Cricut Reward Points been posted to my Cricut Rewards Account?
It can take up to 24 hours for the Cricut Rewards Points to be available for redemption. Please attempt to redeem your points with the supplied code 24 hours after joining. Contact ccsupport@provocraft.com if you have issues with your points.
Do I have to pay for the four additional cartridges?
No! The cartridges are part of the Cricut Circle membership fee. Shipping for the cartridges is included in the membership fee.
Why isn’t The Cricut Circle Free?
Many of the amazing things we have planned for the Cricut Circle will cost money for Provo Craft to develop and finance. This is the reason that we are asking for a membership fee. Provo Craft feels that any membership fee needs to show value. Provo Craft believes that Cricut Circle members will see the value of membership and that the value will far outweigh the associated fees. This is strictly a voluntary club. Many have already joined and are looking forward to the opportunities that being in the Cricut Circle. If you choose not to accept the invitation we respect your decision. However, we ask that you respect those who have chosen to participate in the Cricut Circle.
Will there be a special price for renewal in 2011?
Charter members of the Cricut Circle will receive special renewal pricing for their 2011 membership fee.
Is French Manor a shape or font cartridge?
The exclusive Cricut Circle French Manor cartridge is a shape cartridge.
Are the cartridges full, seasonal or lite cartridges?
All four of the exclusive Cricut Circle cartridges will be full cartridges.
Will additional cartridges be available each year?
Each quarter an exclusive cartridge will be released. Each year, four new cartridges will be released exclusively for Cricut Circle members. Provo Craft will not make these cartridges available for purchase outside the Cricut Circle.
Do the extra rewards points include sale items?
Yes. Each Cricut Circle member will receive 2 points for every $1 spent on www.cricut.com after their membership is activated.
Will additional Cricut Reward items be available?
Yes. Many items will be added to the Cricut Rewards program.
Does the 10% off www.cricut.com include sale items?
Yes. Every Cricut Circle member will receive an additional 10% off all regular and sale priced Provo Craft items.
How will I receive the Cricut Circle Newsletter?
The Cricut Circle Magazine will be sent to the Cricut Circle members in an email format.
Are there any swarms, galas and events planned for the Cricut Circle members?
Yes. Invitations will be sent out to Cricut Circle members in September for the first Cricut Circle event.
May I cancel my membership?
Yes, you may cancel your membership, but the membership fee shall not be refundable. For additional details on membership termination please see the Cricut Circle Terms and Conditions.
©2010 Provo Craft and Novelty. CRICUT® and are registered trademarks of Provo Craft and Novelty, South Jordan, Utah 84095 USA.
Why haven’t l received my 800 points ? l became a member on june 16.
Hi janet,
This is an independent blog and we don’t represent ProvoCraft. You should contact them directly on their website to sort this issue. Their website is http://www.provocraft.com. Good luck. =)